20 or so years ago, Josh Bach was living in New York working as an Art Director in Advertising. While at a client meeting, not paying much attention, he noticed how mundane all the neckties in the room were (including his). He asked himself "Why so boring?" That thought stuck with him.
He soon started Josh Bach Neckwear out of his apartment in lower Manhattan. The goal was simple: give the necktie personality in a cool, understated kind of way. His designs have been worn by celebrities, politicians, astronomers, and those who want to be more expressive with their wardrobe choices.